To Pimp a Butterfly
Idealy is a child-brand of the HIMSS/Healthbox parent-brand. The SaSS platform allowed members to customize their white label dashboard to collaborate with healthcare industry clients.
Through the easily-customizable Idealy portals, stakeholders can collect and score submissions, drive awareness of innovation-based initiatives, and solicit feedback on a variety of activities from the entire organization.
My role was to start from scratch on this initiative and deliver a clever, engaging logo and brand. I began with a few visuals of butterflies, exclamation points and finally landed on an "idea" bubble as the main mark.
The color palette needed to easily integrate with the 2 parent-brands and provide enough distinction to be a standalone platform.
