Expert Subject Matters..
Contently is a content marketing platform that offers a comprehensive suite of tools and services to help business plan to create and distribute their content to the digital marketplace.
As as a Subject Matter Expert and Brand Design Manager for their platform I did a redesign of their branding which enhanced some of their existing palette and graphics and added new capabilities to their markting such as animation and video editing for their webinars.
Previously, their palette was pretty muted and dull so I decided to liven it up with more energetic color combinations which would stand out on timelines and scrolling. The new brand saw an increase of 50% click rates and registrations grew 20%.
